Ready to bring your brand to life?
Here’s where we create the visual design of your brand – including your logo.
After you’ve completed the Brand Foundation Essentials*, we can begin working on the visual elements to bring your brand to life.
VISUAL BRAND ELEMENTS
We understand branding can be full of jargon so here are some definitions and a description of how we work, so we can be on the same page and you can see how it all fits together!
Visual Style Board
A visual style board is a compilation of visual inspiration from various sources using colors, logos and fonts. We will design three of them for you. Having options helps you (and me) discover which visual style you’re most drawn to and want to move forward with before we get to work designing the logo and business card.
Logo & Business Card
Your logo & business card will be designed together. Your logo is the symbol of your business and your business card helps people remember what your business is and what you do and directs them to your website. We will design 3 options for you to choose between. 2 rounds of minor revisions are included.
Social Media Icon & Header
Your social media icon is a symbol pulled from your logo, so people can quickly identify your business on social media. Your social media header provides more space to reinforce your brand and your business. One social media icon and header will be designed for your social platform of choice.
Brand Identity Guide
A brand identity guide provides info about your logo, color palette, fonts and brand personality. This one page guide is an overview for future creative materials to maintain consistency and a cohesive brand system. It will also assist any creative partners or vendors who work on your brand to guide the key elements.
Web Strategy & Web Look/Feel
The web strategy session maps out the plan, customer experience and blueprint for your site. Then we design the look/feel of your home page so you are powerfully set up to have a web developer create your website – so it is a cohesive part of your brand. You can connect to our preferred web partners or you can hire your own.
Social Media Starter Kit
We will create your first social media graphics and branded templates using your Canva Pro account – so you can have all the tools you need to continue creating your branded social media graphics on your own. Also includes a social media strategy session, a social media usage guide & Canva Pro training session.
We group the visual brand elements into three packages.
The Tease
Brand Foundation Essentials*
Visual Style Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
Package Price Starts at $4,950
The Reveal
Brand Foundation Essentials*
Visual Style Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
+ Website Strategy & Web Look/Feel
Package Price Starts at $5,950
The Full Monty
Brand Foundation Essentials*
Visual Style Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
Website Strategy & Web Look/Feel
+ Social Media Starter Kit
Package Price Starts at $6,950
*If you’ve previously purchased the Brand Foundation Essentials as a standalone service, that price will be deducted from the cost of your Brand Design Package.
Other Brand Elements
VERBAL BRAND ELEMENTS
If you need help creating a Business Name, Tagline or Podcast Name, contact us.
EXPERIENTIAL BRAND ELEMENTS
If you need some help with packaging your services, pricing or optimizing client experience, check out our Clarity & Strategy Power Session.
Contact Lisa Speer for complete package details and to get your questions answered.
917-533-6397
“Being an entrepreneur is a messy trial and error process, one that adore, but at times I found myself spinning. Working with Lisa Speer on brand strategy, logo and website creation was invaluable.
She was fully invested in ensuring my business success while finding the perfect branding messaging that amplified Blue Skies: Stories That Heal. I often marveled at her ability to balance working through her proven structured process while embracing the flow of the creative process.
Lisa is a must hire if you are looking to create a strong brand that touches hearts and minds!”
Shiela Mullen, Blue Skies
Charlotte, NC
“Lisa combines a number of qualities that you want in the person who’s supporting or creating your brand – brilliance, creativity, professionalism, accessibility, and clear thinking. She knows what she’s doing, and has an innate ability to focus on the smallest details while keeping an eye on the big picture. And on top of it all, she’s a coach. This is tremendously helpful in terms of accessing the authentic purpose and message of your brand.
Lisa is a straight shooter, brings a powerful level of partnership, and knows how to take the project seriously while also bringing an easy going style. She was recommended to me by a trusted colleague, and now I get to recommend her to you.”
Corey Anker, The Uncovery Project
New York, NY
“I’ve had the opportunity to work with Lisa on several branding projects. In each case, she brought strategy and strong framework to the design process, so it was much more than just building out the logo.
At the end of the day, you can surely find people who create nice visual branding elements. It is much harder to find a branding expert who cares as much about the words as the visuals, can help you with your tagline and business name, and will remain less of a service provider and more of a partner through the whole process. I highly recommend Lisa and look forward to working with her again!”
Igor Gorlatov, Charlotte Fractional CMOs
Charlotte, NC
Let’s discuss your branding needs.
917-533-6397