Design
At Speer Creative Edge, design isn’t decoration. We use brand clarity & strategy as the foundation and then craft the design so the visual style and words go hand-in-hand to express your brand authentically. Our process ensures your input is included at key steps during creative development so it reflects your unique brand personality.
We create design packages to help provide the key brand elements most effectively. Everything works together as a brand system so it’s clear, cohesive and compelling. It will be designed attract the right people, and just as importantly repel the wrong people.
LOGO DESIGN
The logo works as the cornerstone of the brand.
WEBSITE DESIGN
The website is part of a whole brand system.
BRAND DESIGN PACKAGES
Each package is designed to bundle key brand elements together.
The Tease
Entice with your primary brand visuals.
Brand Foundation Essentials*
Mood Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
Package Price Starts at $4,950
The Reveal
Display your core brand system.
Brand Foundation Essentials*
Mood Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
+ Website Strategy & Design
Package Price Starts at $8,950
The Full Monty
Show off your brand package.
Brand Foundation Essentials*
Mood Board
Logo & Business Card
Social Media Icon & Header
Brand Identity Guide
Website Strategy & Design
+ Marketing Materials
Package Price Starts at $10,150
Contact me for complete package details and to get your questions answered.
Ongoing design services for marketing materials are available after purchase of an initial Brand Design Package to select clients.
*If you’ve previously purchased the Brand Foundation Essentials as a standalone service, that price will be deducted from the cost of your Brand Design Package.
Sheila Mullen
Resilience Coach, Blue Skies
Charlotte, NC
“Being an entrepreneur is a messy trial and error process, one that adore, but at times I found myself spinning. Working with Lisa Speer on brand strategy and website creation was invaluable.
She was fully invested in ensuring my business success while finding the perfect branding messaging that amplified Blue Skies: Stories That Heal. I often marveled at her ability to balance working through her proven structured process while embracing the flow of the creative process.
Lisa is a must hire if you are looking to create a strong brand that touches hearts and minds.”
Steve Schang
Principal, Midwood Usability
Charlotte, NC
“Working with Lisa you get NYC agency quality work from someone who is accessible and easy to work with. I was really confident coming out of our structured strategy session that the branding would tie into our business objectives.
The creative process was a very collaborative approach, which I enjoyed. The high quality ideas and options resulted in a logo I love. Then we used the wireframe process to strategize pages and flow for the website to create an intentional path for the audience resulting in a website that expresses our business and services clearly.
Creating a brand made the business more real – before that, it was just me consulting. My business is viewed differently from the outside with a solid brand. It brings what I do to life and makes it tangible. By going through Lisa’s comprehensive process it’s clear she brings agency expertise to her clients.”
Leslie Grygiel
Development Coach & Consultant, Leslie Grygiel
Charlotte, NC
“Sarah Olin suggested working with you because of your first-hand experience as a coach, combined with your expertise in branding. You have a magic that I cannot explain that translates words, values, interests, stories into a visual look and feel that truly fits me and my business. I came into the initial strategy session with the classic new coach concern that I didn’t want to close off potential clients by declaring a niche. Once I got comfortable with it and when I saw the completed web page, I knew you were right. It’s powerful and stunning in its focus.
I value your skills and greatly appreciate that even though we’re working on branding, marketing, and other aspects of business, there’s a subtle coaching happening all along the way. We work really well together and as we were talking today about next steps, I realized I really want to keep the partnership going to continue driving the evolution of my business. You are extremely knowledgeable. I respect and trust you because you are also very honest and straightforward in a caring way. Thank you for everything you’ve done for me. It’s truly turned out beautifully and I cannot wait to show off the website.”
Igor Gorlatov
Managing Partner, Torchbearer Fractional CMOs
Charlotte, NC
“I’ve had the opportunity to work with Lisa on several branding projects. In each case, she brought strategy and strong framework to the design process, so it was much more than just building out the logo. Each time Lisa made sure she understood my target customers and the messaging I wanted to communicate. Once we clarified the fundamentals, Lisa created several alternatives to achieve the needed results both visually and with words. In the last project, there was a naming component in addition to building out the visuals. My initial choice of the name was suboptimal. Lisa went out of her way and way beyond the scope of the initial assignment to make sure that I didn’t make the mistake of going with the name that would not reflect me and my business authentically.
At the end of the day, you can surely find people who create nice visual branding elements. It is much harder to find a branding expert who cares as much about the words as the visuals, can help you with your tagline and business name, and will remain less of a service provider and more of a partner through the whole process. I highly recommend Lisa and look forward to working with her again!”
Annikki Brown, PCC
Leadership Coach, Annikki Brown Coaching
Grand Cayman Island
“I love working with Lisa because of her integrity. A more professional person you cannot find. She does what she says she will do when she says she will do it and is powerfully creative on top of it.
Lisa is genuinely curious as part of her process. Her questions were designed to understand me and my business and where it’s headed. Her ground work led to a truly representative finished project.
She really got me, got what it is I do, got why I do it, and presented my business authentically in a compelling way that people could connect with it.”
Let’s discuss your brand design needs.
917-533-6397