Brand strategy is big picture thinking paired with a targeted plan.
Speer Creative Edge focuses on these 3 key areas:
- You & Your Business
- Your Ideal Clients
- Your Brand
Your brand is the bridge between you and your clients. Through this strategic process we will develop your brand position and your brand personality, which becomes the foundation for creative development and marketing decisions.
Strategy is included as part of every branding package.
Brand Audit & Review
You can also hire Speer Creative Edge for a brand audit and review for an existing brand. This strategic process covers the same three key areas. The focus is on determining gaps in clarity and focus within your brand, acknowledging what’s already working with the brand and identifying areas for improvement to better connect to your ideal clients through branding. Rates start at $500.
Brand Management & Creative Direction
Speer Creative Edge works with a few select clients at a time as Brand Strategist & Creative Director, to manage the brand and direct creative development by other resources. This is useful if you if you have multiple vendors/contractors working on your brand and you need an expert to oversee and ensure your brand maintains a consistent strategic vision and creative execution. Project and Retainer Packages will be customized based on your needs.