In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.
A few highlights we talk about are:
- Multiple approaches for business naming, with national and local examples
- Alliteration as a tool for memorability and recall
- Purpose and role of a business tagline, with examples
- Importance of having multiple business name options
- Key items to check before finalizing your business name
You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact
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This podcast is brought to you by Speer Creative Edge, a strategic branding business.
