With everything going on globally, I decided to dedicate a podcast episode to “Brand Communication During a Crisis”. I had some initial thoughts and decided to bring in PR and crisis communications expert, Nicole Peternel of Rein Communications, to have a candid conversation about ways to connect and communicate with our clients and prospective clients.
A few highlights we talk about are:
How our business values can help guide our communication during this time
The importance of a “help first” mindset
4 things people are looking for in communication right now
How the actions in your business during a crisis can impact your reputation and brand
Nicole Peternel is currently offering free crisis communication phone calls right now. You can reach her at http://www.reincommunications.com
Recent article about crisis communication by Nicole: https://www.linkedin.com/pulse/covid-19-when-health-crisis-becomes-communications-nicole-peternel/
You can follow Nicole at https://www.facebook.com/reincommunications/ and https://www.instagram.com/reincommunications/.
This podcast is brought to you by Speerhead Solutions, a strategic branding business. https://speerheadsolutions.com/
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