Your brand is closely tied to your marketing so I brought in Kia Dolby of Kia Dolby Creative to talk about “Expanding Your Brand Through Email Marketing.”
A few highlights we talk about are:
- How your brand foundation is important in your email marketing – this gets woven throughout our conversation
- The necessity of a clear goal and the “why” behind your emails
- Some important differences between service business and product business emails
- Ratio of value driven emails versus selling emails
- The importance of authenticity and brand values in your email communication
You can learn more about Kia at http://kiadolby.com and follow her at https://www.instagram.com/kiadolby/ and https://www.facebook.com/kiadolbycreative.
This podcast is brought to you by Speerhead Solutions, a strategic branding business.
https://speerheadsolutions.com/
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