Branding ties to the big picture of how a business operates and its profitability, so I brought in Natasha Davis of Impact Branding to talk about “Linking Brand Strategy to Business Operations.”
A few highlights we talk about are:
- How are strategic planning and branding are codependent on one another
- 5 simple principles to strategic planning
- The difference between revenue and profit
- The most effective approach for measuring daily operations and why it’s critical
- The importance of your brand promise
You can learn more about Natasha Davis and her business at https://impactbrandingconsulting.org/ and https://www.linkedin.com/in/natashadavisvisionary/.
You can follow Impact Branding at https://www.facebook.com/impactbrandingconsulting/, https://www.instagram.com/impactbrandingconsulting/ and https://twitter.com/IMPCTBranding.
This podcast is brought to you by Speerhead Solutions, a strategic branding business.
https://speerheadsolutions.com/
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